The people who built the practice.
Freed Up's discipline was built by practitioners. The standards live in the firm now — independent of any one of us — but their origin is the work the leaders below have done inside California cannabis, often before the modern regulatory framework existed.
Jamie Prock
Jamie Prock co-founded Freed Up Consulting after eight years inside California cannabis — through every regulatory regime the state has tried so far. She is the firm's regulations practitioner and system architect: the one who reads the DCC code section by section and translates it into the SOPs, batch production records, master manufacturing procedures, and inspection-day protocols operators actually run on. The data pipelines, reconciliation workflows, and operational architecture that turn fragmented compliance work into one repeatable practice — that's Jamie's design discipline at the center of the firm.
She has built SOPs and MMPs that hold up to inspection, rebuilt METRC reconciliations that hadn't been right in years, and walked operators through citation responses with the same posture every time: the regulation is already written down, and the work is to read it correctly and act accordingly. She founded the firm because most operators were being sold fear when what they actually needed was a translation — and the discipline to act on it. She lives and works in Los Angeles.
Claudia Padilla
Claudia Padilla co-founded Freed Up Consulting as an environmental scientist with 10+ years inside the regulatory frameworks that govern land and resource use in California — CEQA, water board reporting, pesticide regulation under the Department of Pesticide Regulation, and environmental site assessments. She is the firm's field practitioner and regulatory documentation architect: the one who walks the actual site, reads the soil profile and water draw and pesticide-use record, and translates the findings into the mitigation plans, technical reports, and regulator-defensible documentation that move an operator from cited to cleared. The CEQA filings, water board submissions, and environmental site assessments that turn scientific observation into compliance evidence — that's Claudia's design discipline at the firm.
These are the same regulatory frameworks California cannabis cultivation has to clear before a single seed goes in the ground, and often the layer that drives more annual license findings than most operators expect. Claudia has lived inside the documents and the field both. She joined the firm to make sure the regulator's full code lands in one practice, so operators do not have to stitch coverage together from three different consultants. She is based in Los Angeles.